Market Research

We want to better understand the usage and impact of digital marketing strategies on the North American commercial printing market. The overall printing market has been in secular decline since the mid 2000s, largely linked to the substitution of printed paper by electronic, mobile, and internet communication alternatives. In parallel, many printing companies have resisted the adoption of digital marketing out of ignorance or fear. We want to understand any relationship between successful printing companies and the usage of digital marketing practices. Key questions: Are larger companies utilizing digital marketing more/less than smaller companies?Is there any correlation between company growth/profit and the application of digital marketing?Which digital marketing strategies are most successful in driving new customer acquisition?What percentage of revenue are companies spending on marketing (and on digital marketing)?What are the prevailing perceptions of and attitudes towards the topic of digital marketing)?The research will include:Target market research (phone/email questionnaires, in-depth phone interviews with business owners) Case studies of successful digital marketing campaignsCompetitive landscapeIndustry sizing, trends, analyticsAdditional questions:What are the Most Effective Types of Content Marketing Assets for the Print Industry?WebsiteBlog PostsPaid Search AdsSocial Media AdsEmail NurturingCase StudiesWhite Papers / eBooksProduct / Service Spec & Sales SheetsVideosIn-Person Events

Digital Content Creation

We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. Nvent Marketing is a full-service digital marketing agency based in Phoenix, Arizona. We provide brand marketing and demand generation services to our business clients in North America and other countries around the world. Our services help our clients obtain new revenue growth through programs that include SEO, PPC advertising, website development, content marketing, and direct marketing.For this project, we need content development, design, and a structured campaign strategy that we can provide our clients in the commercial printing sector.To accomplish this, we expect the student(s) will:Write blog articles, email newsletters/sequences and other content pieces on assigned topicsAssist with a social media video campaign to promote our organizationEvaluate recent successful digital marketing campaigns in the commercial printing sectorWork on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools.If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to work with you.A student or team with excellent writing and video skills would be the ideal candidate for this project.

Virtual Internship Opportunity: Marketing

Our organization is able to offer a virtual internship opportunity for 3 marketing students or teams.Nvent Marketing is a full-service digital marketing agency based in Phoenix, Arizona. We provide brand marketing and demand generation services to our business clients in North America and other countries around the world. Our services help our clients obtain new revenue growth through programs that include SEO, PPC advertising, website development, content marketing, and direct marketing.For this project, we need content development, design, and a structured campaign strategy that we can provide our clients in the commercial printing sector.The primary focus for the student will be: Branding - Conduct a full competitive landscape assessment; define our organization's brand and core value proposition; identify opportunities and threats facing our brand; assess where and how to improve our brand's presence and differentiate from our competitors.Marketing Communications - Recommend changes to advertising and PR materials; create an integrated marketing campaign; create a rebranding campaign.Market Research - Investigate our competitive landscape; perform market segmentation to identify the ideal target market for (new or existing product or service); conduct customer surveys or focus groups to gain insights into the perceptions and behaviours of our target customers; develop a pricing strategy; identify expansion opportunities; identify key messaging for (new product or service).Public Relations - Develop and implement a PR strategy; create collateral, including press releases, user testimonials, case studies, and customer stories.Prospecting Strategy - Evaluate our current customer base and make recommendations for further market penetration; assess our current outreach process and develop and implement targeted prospecting; review our prospect messaging, make improvement recommendations, and create new outreach content.SEO Strategy & Recommendations - Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility; increase our inbound traffic and optimize the customer journey; increase inbound leads.Strategic Social Media Marketing - Conduct an audit of our current social media presence and/or other current communication channel(s); develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable social media and blog posts.Our goal at the end of this experience is: Branding and Marketing Communications - For the student(s) to help us improve our brand's presence and capture greater market share.Market Research - For the student(s) to help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing aligns with our target sector/customer.Public Relations - For the student(s) to help us effectively communicate our brand's story and mission to a broad audience.Prospecting Strategy - For the student(s) to help us implement better prospecting that increases conversion rates and boost our sales team's performance.SEO Strategy & Recommendations - For the student(s) to help us generate more traffic and revenue through search engines.Strategic Social Media Marketing - For the student(s) to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content.Other duties the student may complete could include:Assist with outbound email marketing campaigns as needed; measure and report on performance of these campaigns using tools such as (indicate tools used, eg. Hubspot, Google Sheets, Excel)Content development, including social posts, blog posts, LinkedIn articles, and website copy.We will plan to communicate with our virtual intern(s) using these communication tools: Riipen messaging, company email, Zoom, text)Primary contact: David Murphy, CEO and Founder