Market Research
Preferred learners
Categories
Skills
Project scope
- What is the main goal for this project?
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We want to better understand the usage and impact of digital marketing strategies on the North American commercial printing market. The overall printing market has been in secular decline since the mid 2000s, largely linked to the substitution of printed paper by electronic, mobile, and internet communication alternatives. In parallel, many printing companies have resisted the adoption of digital marketing out of ignorance or fear. We want to understand any relationship between successful printing companies and the usage of digital marketing practices.
Key questions:
- Are larger companies utilizing digital marketing more/less than smaller companies?
- Is there any correlation between company growth/profit and the application of digital marketing?
- Which digital marketing strategies are most successful in driving new customer acquisition?
- What percentage of revenue are companies spending on marketing (and on digital marketing)?
- What are the prevailing perceptions of and attitudes towards the topic of digital marketing)?
The research will include:
- Target market research (phone/email questionnaires, in-depth phone interviews with business owners)
- Case studies of successful digital marketing campaigns
- Competitive landscape
- Industry sizing, trends, analytics
Additional questions:
What are the Most Effective Types of Content Marketing Assets for the Print Industry?
- Website
- Blog Posts
- Paid Search Ads
- Social Media Ads
- Email Nurturing
- Case Studies
- White Papers / eBooks
- Product / Service Spec & Sales Sheets
- Videos
- In-Person Events
- What is the main goal for this project?
-
We want to better understand the usage and impact of digital marketing strategies on the North American commercial printing market. The overall printing market has been in secular decline since the mid 2000s, largely linked to the substitution of printed paper by electronic, mobile, and internet communication alternatives. In parallel, many printing companies have resisted the adoption of digital marketing out of ignorance or fear. We want to understand any relationship between successful printing companies and the usage of digital marketing practices.
Key questions:
- Are larger companies utilizing digital marketing more/less than smaller companies?
- Is there any correlation between company growth/profit and the application of digital marketing?
- Which digital marketing strategies are most successful in driving new customer acquisition?
- What percentage of revenue are companies spending on marketing (and on digital marketing)?
- What are the prevailing perceptions of and attitudes towards the topic of digital marketing)?
The research will include:
- Target market research (phone/email questionnaires, in-depth phone interviews with business owners)
- Case studies of successful digital marketing campaigns
- Competitive landscape
- Industry sizing, trends, analytics
Additional questions:
What are the Most Effective Types of Content Marketing Assets for the Print Industry?
- Website
- Blog Posts
- Paid Search Ads
- Social Media Ads
- Email Nurturing
- Case Studies
- White Papers / eBooks
- Product / Service Spec & Sales Sheets
- Videos
- In-Person Events
- What tasks will learners need to complete to achieve the project goal?
-
No deliverables exist for this project.
About the company
Nvent Marketing is a different kind of marketing agency. Our expertise in search engine optimization (SEO), content, PPC advertising, and direct marketing helps brand become more successful. We help businesses grow through brand and demand campaigns that are mathematical, measurable, and meaningful to targeted customers. Our digital account-based marketing, print, promotional, packaging, and go-to-market strategies helps brands attract and retain high-value customers.