Social Media Strategic Engagement

The goal of this project is to increase brand exposure and visibility for Brazily Fitness Inc. on social media platforms such as TikTok, Instagram, Facebook, and LinkedIn. Additionally, the project should aim to connect with potential collaborators such as influencers and other business owners. This will involve several different steps for the students, including: - Researching the target audience of fitness instructors, gym owners/managers, and studio owners/managers. - Creating a social media strategy to increase brand exposure and visibility on the various social media platforms. - Identifying potential influencers and other business owners to collaborate with. - Developing content and campaigns to engage the target audience. - Tracking and analyzing the success of the campaigns.

LinkedIn Content Calendar Development for LIVD

LIVD seeks to enhance its brand presence and engage with HR leaders of small to medium-sized companies through a strategic LinkedIn content calendar. The project aims to develop a 3-month content plan that includes 20-30 posts designed to increase brand awareness and foster connections with HR professionals interested in cultivating exceptional work cultures. Learners will apply their knowledge of digital marketing and social media strategies to craft compelling copy, select relevant hashtags, and design engaging images. This project provides an opportunity for students to translate classroom theories into practical skills, focusing on content creation and audience engagement. The ultimate goal is to create a cohesive and effective content calendar that aligns with LIVD's brand values and objectives.