Laiba Ali
Laiba Ali
Learner - She / Her
(3)
35
Location
Toronto, Ontario, Canada
Bio

I am a third-year student majoring in Computer Science with a minor in User Experience (UX) Design. My academic background, paired with practical experience, has given me a strong foundation in creative, user-centric solutions.

Beyond coding, I have extensive professional experience with digital marketing, social media marketing, marketing analytics, and market research. Having worked extensively in these areas, I have gained valuable skills and a deep understanding of effective marketing strategies. I have participated in and led numerous team projects.

Looking forward, I am eager to contribute my practical expertise and innovative mindset to an organization that values creativity. My goal is to leverage my technical skills, professional background, and passion to drive impactful results.

Portals
Categories
Market research Lead generation Sales strategy Marketing strategy Website development

Skills

Website optimization 2 Artificial intelligence 1 Brand alignment 1 Brand awareness 1 Editing 1 Educational software 1 Gamification 1 Innovation 1 Marketing 1 Off-page optimization (seo) 1 Search engine optimization 1 Target audience 1 Tiktok 1 User experience (ux) 1 User experience (ux) design 1 User interface (ui) design 1 Video editing 1

Socials

Achievements

Latest feedback

Dwayne Gray
Founder & CEO
March 11, 2025
Learner feedback
I had the pleasure of working with Laiba Ali (on a team with Roshni Sen) within Advance Ontario, on a project where their task was to lay down the foundation for two important AI-powered features into our exam prep platform, Test Run. Their focus was on leveraging API integrations with AI models like ChatGPT to enhance our platform's functionality. Both Laiba and Roshni approached their work with dedication, curiosity, and problem-solving skills. They quickly adapted to working with AI technology and API integrations, demonstrating a strong ability to research, implement, and refine solutions. Their contributions have provided a clear path towards implementing two key platform features: AI-generated practice items and AI-driven essay & short-answer grading. Laiba and Roshni worked independently and collaboratively, showing initiative and a great willingness to learn. They effectively integrated AI-driven features into our system while handling challenges thoughtfully and professionally. Their work has left a solid foundation for further development, and their efforts have been greatly appreciated. I highly recommend Laiba for future opportunities in AI development or software engineering. Her enthusiasm, leadership, adaptability, and work ethic will make her a valuable assets wherever she goes.
Gamification Artificial intelligence User experience (ux) Educational software Innovation
Advance Ontario
Advance Ontario: January 2025 Cohort
Advance Ontario
Test Run
AI and Gamification Integration for an Exam Prep Platform
Test Run
Mariana Santos
Mariana Santos
CEO
April 24, 2024
Team feedback
Another successful project with this awesome team! They are detail-oriented and always find ways to deliver more than expected. Thanks so much for everything!
Website optimization Search engine optimization
Riipen Level UP 🚀
Level UP: September 2023 - March 2024
Riipen Level UP 🚀
Brazily Fitness Inc.
Improve SEO for Brazily Fitness Inc.
Brazily Fitness Inc.
Mariana Santos
Mariana Santos
CEO
March 4, 2024
Team feedback
Another great project with this incredible team! As always, they went above and beyond to deliver what was needed for this project. They are quick, efficient, resourceful and communicate extremely well. Thanks so much, team! I look forward to continuing our work together.
Website optimization User experience (ux) design User interface (ui) design
Riipen Level UP 🚀
Level UP: September 2023 - March 2024
Riipen Level UP 🚀
Brazily Fitness Inc.
Mobile Website Redesign for Brazily Fitness.com
Brazily Fitness Inc.

Recent projects

Brazily Fitness Inc.
Brazily Fitness Inc.
Ottawa, Ontario, Canada

Improve SEO for Brazily Fitness Inc.

The main goal for this project is to improve the visibility of Brazily Fitness Inc.'s brand and to help get more people interested in taking classes with them (either in person or online) or signing up to become instructors (which is the main goal). This will involve several different steps for the students, including: - Analyzing Brazily Fitness Inc.'s website and current SEO strategy. - Researching and understanding the current SEO landscape and trends. - Developing a comprehensive SEO strategy to improve Brazily Fitness Inc.'s visibility. - Optimizing Brazily Fitness Inc.'s website for SEO. - Implementing the SEO strategy and tracking the results.

Matches 1
Category Customer segmentation + 2
Closed
Brazily Fitness Inc.
Brazily Fitness Inc.
Ottawa, Ontario, Canada

Create Enticing Lead Magnet and Funnel for Brazily Dance Instructor Course

The main goal of this project is to create an enticing lead magnet and funnel to generate leads for Brazily Dance Instructor course. This will involve several different steps for the students, including: - Researching the Brazily Dance Instructor course and the target audience. - Developing a lead magnet that will be attractive to potential customers. - Creating a funnel to capture leads from the lead magnet. - Optimizing the lead magnet and funnel for maximum effectiveness. - Testing the lead magnet and funnel to ensure it is working properly.

Matches 1
Category Lead generation
Closed
Brazily Fitness Inc.
Brazily Fitness Inc.
Ottawa, Ontario, Canada

Video Editing Project for Brazily Fitness Inc.

The main goal of this project is to create videos for Brazily Fitness Inc. that can be used to promote their certification program, Brazily Dance, on Instagram, YouTube, and TikTok. This will involve several different steps for the students, including: - Researching Brazily Fitness Inc. and their certification program, Brazily Dance. - Creating video content for Brazily Dance that can be used on Instagram, YouTube, and TikTok. - Editing video content to ensure it meets the standards of each platform. - Optimizing video content for each platform. - Developing a strategy for promoting Brazily Dance on each platform.

Matches 2
Category Videography
Closed
Brazily Fitness Inc.
Brazily Fitness Inc.
Ottawa, Ontario, Canada

Mobile Website Redesign for Brazily Fitness.com

The main goal for the project is to redesign the mobile website for Brazily Fitness.com in order to increase visibility for the brand, attract more interest in classes (in person and online), and encourage more individuals to sign up to become instructors. This will involve several different steps for the learners, including: - Analyzing the current mobile website and identifying areas for improvement. - Developing a new user interface and user experience design for the mobile website. - Optimizing the website for mobile performance and responsiveness. - Implementing new features to enhance user engagement and interest. - Testing the redesigned website and making improvements based on user feedback.

Matches 1
Category Website development
Closed

Work experience

Social Media Marketing
Jetfuel.agency
Toronto, Ontario, Canada
October 2024 - November 2024
Game Design Intern
Luxoft
Toronto, Ontario, Canada
July 2024 - December 2024
Cloud DevOps Developer Intern
Veeva Systems
Toronto, Ontario, Canada
June 2024 - October 2024
Front-End Developer
Software Technology Inc.
Toronto, Ontario, Canada
May 2024 - August 2024
Software Engineer Intern
Synopsys Inc
Toronto, Ontario, Canada
January 2024 - April 2024
Web Developer and Digital Marketing Specialist
Atare Foods
September 2023 - January 2024
Web Developer Intern
The Delton Glebe
Waterloo, Ontario, Canada
June 2023 - August 2023
Software Developer Intern
Atares
Toronto, Ontario, Canada
January 2023 - April 2023

Education

Bachelor's degree, Computer Science
Wilfrid Laurier University
September 2022 - Current