- Location
- Toronto, Ontario, Canada
- Portals
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Vancouver, British Columbia, Canada -
Toronto, Ontario, Canada
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- Categories
- Communications Market research Competitive analysis Market expansion Product or service launch
Skills
Achievements
Latest feedback
Recent projects
Amazing Race Bruce Grey Marketing and Event Planning Initiative
The Amazing Race Bruce Grey is gearing up for its 6th annual event in September 2025. The primary objective of this project is to enhance the marketing efforts for the event, ensuring a successful turnout and increased awareness of the Rotary Club's initiatives. The project involves creating engaging digital content for both the Rotary Club and the Amazing Race event, developing a comprehensive content schedule, and updating website content on www.amazingracebrucegrey.ca. Additionally, the project includes administrative support and event planning tasks, such as securing sponsorships and designing event challenges. The marketing strategy will focus on recruiting participants for the Amazing Race and raising awareness about the club's activities, aiming to attract a diverse group of participants and supporters.
Social Media Content Creation and Scheduling
CAYOP Inc. is seeking a team of learners to enhance their social media presence by creating and scheduling engaging content. The project aims to provide students with hands-on experience in content creation and social media management using CAYOP Inc.'s automated posting software. Students will be tasked with developing creative and relevant content that aligns with the company's brand and marketing goals. This project offers an opportunity to apply classroom knowledge of digital marketing and social media strategies in a practical setting. Students will also gain experience with no-code automated workflows and AI integration, which are increasingly important skills in the digital marketing industry. The project is designed to be completed within 80 hours and is suitable for students in marketing or communications programs.
Work experience
Social Media Content Creation & Scheduling Intern
Cayop Inc
Toronto, Ontario, Canada
February 2025 - Current
Designed and executed a content strategy to promote CAYOP’s platform, creating 30+ engaging social media posts tailored for young professionals and students.
Developed and adapted 20+ pieces of content for LinkedIn and TikTok, optimizing for platform-specific engagement.
Managed content scheduling using Airtable, ensuring a consistent and organized posting calendar.
Crafted compelling written posts, videos, and visuals aligned with branding guidelines to enhance audience engagement.
Implemented SEO-driven strategies, incorporating targeted hashtags, calls to action, and captions to maximize reach and visibility.
Customized content for multiple platforms, including CAYOP’s LinkedIn, TikTok, and the director’s LinkedIn, while maintaining a cohesive brand voice.
Leveraged Canva Premium and other digital tools to create professional and visually appealing content.
Collaborated with stakeholders to brainstorm and refine content ideas, securing approvals and integrating feedback effectively.
Marketing Strategy and Content Creation Intern
VanTech Med International
Remote, Oregon, United States
September 2024 - November 2024
Contributed to the development of a marketing strategy report for the launch of Sunny-1, a robotic companion designed to combat loneliness in aging populations.
Conducted detailed market research to analyze trends, target demographics, and competitors, providing actionable insights for the campaign.
Collaborated on content creation, producing blog posts, social media content, and promotional materials aligned with the campaign’s objectives.
Assisted in planning and executing the launch campaign, including timeline management, budgeting, and coordinating promotional activities.
Supported digital marketing efforts, managing social media channels, and optimizing digital advertising to enhance campaign reach.
Pharmacy Coop Education Student
Shoppers Drug Mart
Toronto, Ontario, Canada
February 2023 - June 2023
Proficient knowledge of drugs (brand and generic), their action, interactions, and therapeutic uses
Trained to prepare, fill and dispense medication
Stocked prescription filling supplies
Labeled and stocked incoming pharmaceutical products
Ability to function independently and to work in a close team environment
Strong communication skills, interpersonal skills, and strong motivation to succeed
Monitored and maintained adequate inventory level- stock rotation, monitor expiry date, storage, receiving, checking and updating computer inventory
Performed cash register functions
Handled customer prescription pick up with regular and monitored drugs
Personal projects
content creation
I have pdfs I can share if needed.