Ivan Touko
Ivan Touko
CEO & Co-Founder of La Connexional
3
Location
Edmonton, Alberta, Canada
Bio

Ivan Touko (He/Him) is one of Alberta’s Top 30 under 30 and a community builder that is passionate about bringing people together, organizing grassroots initiatives and uplifting underserved communities through collaborations and resources-sharing. Originally from Cameroon, West Africa, Ivan moved to Edmonton about 8 years ago. Through his work with La Connexional, a social enterprise founded in 2017 and based in Edmonton, that strives to empower & promote African, Black, Caribbean and Latinx (ABCL) cultures in Alberta & beyond; and the Black-Owned Market (BOM) of Edmonton (YEG), a volunteer collective that creates online and physical spaces that empowers & promotes Black-owned businesses and entrepreneurs; Ivan truly Understand what it takes to intentionally engage, bring together, and build with vibrant and resilient communities.

WIth his passion for bringing people together, to date, Ivan has now organized, hosted and/or been actively part of over 100+ experiences in Alberta.

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Communications Operations Project management Product or service launch Hospitality, tourism & culinary arts

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Recent projects

La Connexional
La Connexional
Edmonton, Alberta, Canada

Marketing Internship for Indoor Waterpark Experience by a Social Enterprise

The primary goal of this project is to create accessible, diverse and cultural spaces and experiences that bring together people from all backgrounds and walks of life in Canada. The mission of the Pour Me Water Festival is not to only enhance tourism in alberta but to also contribute to be a part of the change in creating more inclusive and diverse spaces in Canada.

Matches 2
Category Social media marketing + 4
Closed
La Connexional
La Connexional
Edmonton, Alberta, Canada

B2C Product Launch Marketing Support for a Social Enterprise (July - August)

We are looking for a student to support the strategy and market the launch of our Social Enterprise Summer Collection this year. The proceeds from our merch/online store are reinvested back into supporting and building resources for people of ABCL descent. This project will include a variety of communications and marketing related tasks from content curation (with already existing images) all the way to content execution (via scheduling apps) passing by shopify web editing (only for those that are interested in learning or comfortable with the task). This project can start as early as Monday, June 13th pending the right match. The ideal candidate would start their first day on Monday, July 4th.

Matches 1
Category Advertising + 4
Closed
La Connexional
La Connexional
Edmonton, Alberta, Canada

Marketing Internship for Indoor Waterpark Event for a Social Enterprise

The primary focus for the student will be to work on our upcoming Marketing Strategy and Execution for an indoor event at a Waterpark between the periods of June 21st and August 31st. The event will take place on October 29, 2022: Conduct an assessment; identify opportunities and threats facing our event; assess where and how to improve our brand's presence and differentiate from our competitors. Recommend changes, if needed, to advertising and PR materials Investigate our competitive landscape; perform market segmentation to identify the ideal target market. Evaluate our current customer base and make recommendations; review our prospect messaging, make improvement recommendations, and create new outreach content. Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility. Conduct an audit of our current social media presence and/or other current communication channel(s).

Matches 1
Category Social media marketing + 4
Closed
La Connexional
La Connexional
Edmonton, Alberta, Canada

Tik Tok-focused Digital Content Creation for an indoor waterpark event

We would like students to help us with creating content, primarily on Tik Tok, that is aligned with our vision and mission of our event. We will ensure the student has a clear understanding of what these elements are for our organization. The event is a tropical indoor waterpark event with music from all over the world with a focus on Afrobeats, Reggaeton and Dancehall. We are looking for students that will create and share digital content for our audience between the months of July and August. You will be working on content creation for our organization, mainly videos for Tik Tok and 2 blog posts. If you like the sound of these cultures, and are ready to tackle this challenge with us, then we'd love to hear from you.

Matches 1
Category Social media marketing + 4
Closed