Tap on UCW's MBA expertise this semester! Our dynamic teams of 5 to 6 students are poised to harness their marketing knowledge to drive your organization forward. Whether it's seizing a new opportunity, crafting a strategic marketing plan, or tackling a current challenge, our students are armed with cutting-edge research, innovative strategies, and digital marketing tools to deliver a comprehensive report and presentation.

This semester students work on a detailed Integrated marketing communications (IMC) plan. They will critically analyze the current environment, company's strengths and weaknesses and a section on how to improve the company's promotional stance or solve a current marketing communication challenge. They will try to develop a Marketing promotional Plan to drive online traffic, customer leads and/or online sales. The students will use marketing research (secondary), strategy, digital promotional tools and marketing best practices to create a report and presentation. They will work in groups of 5 to 7 students but there is a chance to keep groups flexible.

Do You Want to Level Up Your Small Business? Consult with our graduate-level MBA students at The University of Canada West and gain fresh, actionable insights! Our capstone course features a strong analytical, applied, and experiential orientation, where students work in teams of 4-6 to tackle real-world business challenges or opportunities. Our comprehensive process includes: Current Business Analysis : Thorough evaluation of your business's current state. Problem/Opportunity Identification : Pinpointing key areas for improvement or growth. In-Depth Research : Conducting relevant research to support recommendations. Strategic Solutions & Implementation Plan : Developing actionable strategies with a clear plan for implementation. Budget : Providing a detailed budget aligned with proposed strategies. Risk Identification & Mitigation : Identifying potential risks and proposing mitigation strategies. We welcome projects from Canadian businesses of all sizes. However, solo-preneur enterprises may not provide the necessary scope for these comprehensive projects. Partner with us to benefit from innovative solutions and strategic insights while offering invaluable experience to our students!

MBA students in BUSI 660 – Small Business Management are equipped with practical consulting skills to help small businesses identify challenges, explore growth opportunities, and develop actionable solutions. Students apply analytical frameworks , conduct market and industry research , and develop strategic recommendations tailored to a business’s needs. By working with our learners, companies will receive data-driven insights, strategic recommendations, and practical solutions to enhance their business operations, marketing strategies, and financial sustainability.