Riipen | Marketing Management (Fall 2023)

Marketing Management (Fall 2023)

Closed

University Canada West

Vancouver, British Columbia, Canada

Alexander Sakharov

Faculty

(10)

Timeline

October 9, 2023

Experience start
October 30, 2023

Proposal
December 8, 2023

Experience end

Experience

2/3 project matches

Dates set by experience

Preferred companies

Anywhere

Any company type

Any industries

Experience scope

Skills

strategy presentation analysis

Learner goals and capabilities

This semester students working in groups of 5 to 6 will apply their knowledge in marketing to helping your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge.The students will use marketing research, strategy, digital promotional tools and marketing best practices to create a report and presentation.

Learners

Graduate

Any level

35 learners

Project

15 hours per learner

Educators assign learners to projects

Individual projects

Expected outcomes and deliverables

Students will submit a 10-15 page report including their research, analysis, insights, and recommendations.

Students will also submit a pdf/ppt slide deck summarizing their key findings and recommendations to share with your employees.

15-minute presentation of key findings and recommendations.

Project timeline

October 9, 2023

Experience start
October 30, 2023

Proposal
December 8, 2023

Experience end

Project Examples

Requirements

Examples include but are not limited to:

Marketing strategy review: Providing recommendations on what methods you can use to leverage and improve your marketing strategy, based on your organization's budget and current marketing strategy.
Marketing Mix strategy: Providing insight and recommending sustainable strategies related to the Marketing Mix (Product, Place, Price and Promotion).
Conduct external analysis (including customer, competitor, market and environment) as well as marketing mix performance.
Developing an integrated online/offline communication strategy.

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Q1 - Checkbox

Assess and judge the "top" student project and provide a letter of recommendation or LinkedIn recommendation for each student in the top student group. (Student chooses LinkedIn or letter) *

Q2 - Checkbox

Attend a kickoff class online meeting to tell students about your company and your goals for the project before the first millstone (second or third week). *

Q3 - Checkbox

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions (The best is to be able to attend a bi-weekly office hour with the students about 20 min per team) *

Q4 - Checkbox

Available to attend the students’ marketing plan online presentation during the final week of the course as well as to provide feedback to the instructor and students. *

Timeline

October 9, 2023

Experience start
October 30, 2023

Proposal
December 8, 2023

Experience end

Marketing Management (Fall 2023)

Timeline

Experience scope

Categories

Skills

Learners

Project timeline

Project Examples

Requirements

Additional company criteria Companies must answer the following questions to submit a match request to this experience:

Additional company criteria

Timeline

Additional company criteria

Companies must answer the following questions to submit a match request to this experience: