Ozex is exploring the potential to expand into the HR market by offering employee benefit and wellness initiatives specifically tailored for parents. The goal of this project is to conduct a comprehensive analysis to determine the feasibility and strategic approach for Ozex's entry into this market. The project will involve a detailed competitor analysis to understand the current landscape and identify key players in the parental wellness sector. Additionally, the project will investigate common HR pain points related to employee benefits for parents, aiming to uncover opportunities where Ozex can provide unique value. Finally, the project will explore various pricing models to ensure competitive yet profitable offerings. This project will allow learners to apply their knowledge of market analysis, strategic planning, and pricing strategies in a real-world context.

The deliverables for this project will include a comprehensive report detailing the findings of the competitor analysis, highlighting key competitors and their offerings. Additionally, a summary of identified HR pain points and potential solutions will be provided. The project will also deliver a proposed pricing model for Ozex's parental wellness initiatives. These deliverables will be presented in a structured format, including visual aids such as charts and graphs to support the analysis.