Colour Me Christmas: Social Media Revamp
Project scope
Categories
Branding & style guides Digital marketing Social media marketingSkills
business objectives digital data social media strategy social media management digital marketing social media brandingColour Me Christmas is seeking to enhance its online presence by aligning its social media visuals with its updated branding. The project aims to create a cohesive and visually appealing social media strategy that reflects the company's festive and vibrant identity. The primary goal is to design a set of new post templates and reel covers that capture the essence of Colour Me Christmas. Additionally, the project involves a comprehensive update of the company's Instagram and Facebook pages. This update will ensure that all visual and textual elements are consistent with the new business objectives, enhancing brand recognition and engagement. The project provides an opportunity for learners to apply their design and social media management skills in a real-world context, focusing on brand consistency and digital marketing strategies.
The deliverables for this project include a set of new post templates and reel covers designed to match the updated branding of Colour Me Christmas. Additionally, learners will complete a full update of the Instagram and Facebook pages, ensuring all visual and textual elements align with the new business objectives. The final deliverables will be presented in a digital format, ready for immediate implementation, providing a polished and professional online presence for Colour Me Christmas.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
Colour Me Christmas is a social enterprise that focuses on celebrating diversity within the holiday season. We sell ethnic and international holiday home décor, children’s toys, publish holiday books, create diverse holiday content as well as provide a racially diverse Santa for your next event.
Our aim is to sell products that allow BIPOC individuals to feel included and celebrated during the holiday season because there is nothing worse than walking through the aisles of a store and not seeing yourself represented. Our products deliver joy through inclusion with a sprinkle of Christmas magic.
We are a social enterprise that gives back to pediatric healthcare in honour of the lifesaving care received by our infant son during his first Christmas.
We believe that Christmas can be for everyone because the holiday season represents JOY, COMMUNITY & IMPACT to us. It is not about religious dogma or exclusion. We understand that the Christmas season can feel isolating and stressful to many so we hope our presence can infuse a sense of happiness and belonging for all.
Currently the business is going through a PIVOT and we are aiming to focus more on our services than our products. We are also looking to change the name and rebrand to make it a more year round business.
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