Dazia Consulting Inc. seeks to enhance its online presence and engagement through strategic content creation and social media promotion. The project aims to develop compelling online content that aligns with the company's professional image and educational offerings. This involves creating engaging course-related materials and videos that resonate with the target audience. Additionally, the project will focus on promoting Dazia Consulting's services and events across various social media platforms to increase visibility and customer engagement. The team will also explore effective strategies for managing customer relationships online, ensuring consistent communication and feedback loops. By applying classroom knowledge of digital marketing and content creation, learners will help Dazia Consulting strengthen its brand presence and customer connections.

The project deliverables include a comprehensive content calendar outlining scheduled posts and content types for social media platforms. Learners will produce a series of high-quality videos and written content that reflect Dazia Consulting's brand and services. Additionally, a strategic social media promotion plan will be developed, detailing tactics for increasing engagement and reach. Finally, a customer relationship management strategy will be proposed, focusing on maintaining and enhancing customer interactions online.