Ozex Market Research and User Testing Project


Project scope
Categories
Data analysis Healthcare Market research Customer segmentation Mobile app developmentSkills
target market reproductive health care usability testing user feedback market research research mobile apps new product developmentThe main goal of this project is to conduct market research and user testing on Ozex's new product, a mobile app for parents' relationship wellness and sexual health. This will involve several different steps for the students, including:
- Researching the target market for the product.
- Developing a survey to collect user feedback on the product.
- Conducting user testing with the target market.
- Analyzing the results of the survey and user testing.
- Providing an analysis of the results and recommendations for improvement.
By the end of the project, students should demonstrate:
- Understanding of the target market for the product.
- Understanding of the user feedback on the product.
- Identification of areas for improvement of the product.
Final deliverables should include:
- A written report summarizing the research and analysis.
- A presentation summarizing the research and analysis.
We are available for feedback and we can provide validation of skills and letters of recommendation for students who have shown leadership skills and competency throughout the project.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
Ozex is a Montreal-based company specializing in global health and wellness. Through information, education and self-therapy, Ozex aims to improve the global health and relationship well being of parents. Our services include the facilitation of group activities on issues for new parents. Our goal is to sale our first digital health product to be launched in april 2024.