The main goal for the project is to build a marketing strategy that will allow Grey-Bruce Plumbing Ltd. to expand its service area/territory. This will involve conducting a competitor analysis to understand the current market landscape and identify opportunities for growth.

- Conduct a thorough competitor analysis to identify strengths, weaknesses, opportunities, and threats.

- Develop a marketing strategy that outlines specific tactics and channels to expand the service area/territory.

- Create a detailed plan for implementation, including timelines and key performance indicators to measure success.

- Present the marketing strategy to the company's leadership team for approval and feedback.

We can provide access to our online assets, and time for interviews etc. Most of this project will be market research - we will happily provide the background for our organization so that the student understands where we stand out and what we do relative to our competitors.