BuyProperly Limited seeks to enhance its sales strategy for its Enterprise SaaS product - ASHTA. The goal of this project is to develop a comprehensive sales strategy that aligns with the company's product-driven approach. The project will involve analyzing product features in the context of potential customer needs, identifying potential areas for improvement, and creating a strategic plan that leverages the unique features of the SaaS product to attract and retain enterprise clients. Learners will apply their knowledge of sales strategies, market analysis, and product marketing and positioning to develop a plan that is both innovative and practical. The project will focus on understanding the needs of enterprise clients and how BuyProperly's product can meet those needs effectively. By the end of the project, learners will have a clear understanding of how to create a sales strategy that is both product-focused and customer-centric.

The deliverables for this project include a detailed sales strategy document that outlines the proposed approach for selling BuyProperly's Enterprise SaaS product. This document should include an identification of target enterprise clients, and a pilot implementation of the new sales strategy.