Working with Dr. Muhammad Yousaf Malik and the Capstone Project team from Cape Breton University was a valuable and professional experience. The structure of the project allowed for deep engagement, and the students demonstrated a strong understanding of business strategy and research. Dr. Malik’s leadership and support were clearly reflected in the quality of the students’ work and their ability to deliver a comprehensive Market Feasibility Analysis for our Drone Advertising Expansion. It was a pleasure to collaborate on this initiative.