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Fall 2021 Management Consulting

MGMT 7025
Closed
Fanshawe College
Fanshawe College
London, Ontario, Canada
MT
Mike Tucker
Educator
(7)
6
Timeline
  • October 6, 2021
    Experience start
  • October 30, 2021
    Project Scope Meeting
  • November 20, 2021
    Midway Check In
  • December 20, 2021
    Experience end
General
  • Undergraduate; 4th year
  • 47 learners; teams of 8
  • 40 hours per learner
  • Dates set by experience
  • Learners self-assign
Preferred companies
  • 13/7 project matches
  • Anywhere
  • Academic experience
  • Any
  • Any
Categories
General Leadership Organizational structure Market research Product or service launch Marketing strategy
Skills
digital marketing competitive analysis business consulting business strategy market research
Project timeline
  • October 6, 2021
    Experience start
  • October 30, 2021
    Project Scope Meeting
  • November 20, 2021
    Midway Check In
  • December 20, 2021
    Experience end
Overview
What is the main goal for this project?

Your organization will propose a business challenge, which students will tackle over 10 weeks (40+ hours). Students will define the problem, conduct a comprehensive situation analysis, formulate alternatives and recommend a strategy and implementation plan.

Learner skills
Digital marketing, Competitive analysis, Business consulting, Business strategy, Market research
What tasks will learners need to complete to achieve the project goal?

Students will present their results in a final presentation (tentatively between Dec. 14th-18th), and provide a copy of their final report. Meetings will take place online.

Included will be any specific collateral that was agreed the students would produce in the project scope, for your company's unrestricted use.

Project Examples

In the capstone project of the Honours BComm Management and Digital Marketing degrees, students will investigate a challenge or opportunity that your organization proposes, drawing on all the tools from previous courses and applying them to an outside client.

Students will define the problem, conduct a comprehensive situation analysis utilizing primary and secondary market research, formulate alternatives and recommend a viable business strategy with implementation plan.

Projects the students are well-equipped to work on include (but are not limited to):

  • Developing a business plan for a new business or new offering from an existing business
  • Developing a new product or launch plan
  • Rebranding or marketing of an existing product
  • Market research or competitive analysis
  • Expansion strategy

Note: finance or human resource related projects will not be a good match for this cohort.

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Plan on 2 check point meetings with students who are working on your course.

Be available for a quick phone call or zoom meeting with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.

Depending on the scope of the project, you may need to provide internal information to the students. They are able to sign NDAs in this case.

Plan on attending a final presentation that will be delivered online