Schulich MBA Strategy Field Study (Capstone Consulting Project)
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Experience scope
Categories
Financial modeling Data analysis Market research Competitive analysis Market expansionSkills
marketing research financial analysis strategic planning competitive analysis marketing strategies operations research organizational change management sustainability strategies supply chain management strategies consultingSchulich MBA student-consultants will undertake a comprehensive strategic study of your organization and its external environment to identify key strategic issues and develop actionable recommendations - including an implementation plan - to help your organization achieve its goals.
Feedback from past clients indicates that they most appreciate the in-depth analysis and objective assessment of their operations and the new insights and perspectives introduced by the students.
Please note: For this capstone project, only companies/organizations with established products and an existing customer base can be accepted (proxy: $2-3M annual revenue). We cannot accommodate start-ups without an established customer base.
Learners
Final deliverables include:
- A 40-page business-style report summarizing the assessment and presenting strategy and action recommendations backed up by specific research appendices with summaries of the purpose, the methodology, and the major findings of the research.
- A 20-minute presentation summarizing the research findings and arguing the value of the recommended strategy and action plans.
Project examples
Requirements
Beginning in September 2025, a team of six MBA students will spend up to a combined 1,500 total hours completing a comprehensive assessment of your company and all of its business functions. Based on their in-depth research and analysis, the student-consultants will identify prospects for the organization and recommend specific strategic actions, including a detailed implementation plan and an outline of the financial implications.
Area of Focus:
Instead of focusing on one area of your business, the team will perform a comprehensive analysis of your organization, including internal (e.g., financial health, customer base, strategic capabilities, human capital) and external (e.g., competitors, industry and market trends, customer behaviour, technological developments) factors. Their research will lead to insights and recommendations that address the needs of your organization holistically. However, organizations are encouraged to provide a goal or suggested area of focus to guide the students' direction.
To be eligible for this study, your organization should have annual revenues of at least $2.5M ($1.5M for non-profit organizations). Entrepreneurial companies with a fully developed product/service, sustained revenue, and a proven track record (i.e., scale-up rather than start-up) may also apply. Please include annual revenue in your application to determine eligibility.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
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