Omega Herb Foods Corp. aims to introduce its new Basil Rosemary dressing into the retail market. The company seeks a comprehensive sales strategy that will effectively target potential retailers and create engaging sales collateral. The project involves identifying key contacts within the retail industry to facilitate successful product placement. The goal is to leverage classroom knowledge in marketing and sales to develop a strategy that ensures a strong market entry for the product. This project will provide learners with practical experience in market research, sales strategy development, and professional communication.

Key tasks include:

- Conducting market research to identify potential retail partners.

- Developing persuasive sales materials and presentations.

- Identifying and compiling a list of key retail contacts.

- Formulating a step-by-step sales approach to engage retailers.

The project deliverables will include a detailed sales strategy document, a set of engaging sales collateral, and a comprehensive list of key retail contacts. These deliverables will provide Omega Herb Foods Corp. with actionable insights and tools to successfully launch their Basil Rosemary dressing into the retail market.

Deliverables include:

- A market research report identifying potential retail partners.

- Professionally designed sales materials (brochures, presentations).

- A contact list of key retail industry professionals.

- A step-by-step sales engagement plan.

Omega Herb will ensure a supportive environment for learners through dedicated mentorship, regular check-ins, and access to performance data and customer insights. Additionally, a collaborative virtual workspace and open communication for feedback and recognition will help students stay on track and maximize their learning experience.