MBA and Business Program Students - Sustainability for today's Social Enterprise
Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
The Great Resignation has led to a greater willingness to leave traditional jobs for careers that offer greater personal fulfillment. This, in turn, has created a more competitive job market for recent graduates and soon-to-be graduates, who are seeking careers that align with their values and offer a sense of purpose.
Social enterprises are organizations that aim to generate both social and financial impact. This can include for-profit companies with a social mission, nonprofits that generate revenue through business activities, and hybrid models that combine elements of both. Additionally, social enterprises often offer opportunities to work on innovative and impactful projects, as well as opportunities to grow and develop professionally.
This project aims to leverage student learnings, to provide greater resource stability and sustainability for mission-driven organizations, and for SUSTAIN Magazine as a small media social enterprise with a desire to effect change.
- What tasks will learners need to complete to achieve the project goal?
-
Students may choose from one of the following business challenges, or may devise a business challenge of their own.
- Develop a comprehensive digital marketing strategy for a small media company with a focus on sustainability in food to increase revenue through online advertising, social media campaigns, events, and influencer partnerships.
- Investigate new revenue streams for a small media company, such as subscription-based models, paid content, and e-commerce. Analyze the potential success and scalability of each option and make recommendations for implementation.
- Examine the feasibility of expanding a small media company's operations into international markets. Research the cultural, economic, and regulatory differences that may impact the expansion and propose a plan for entering new markets.
- What is the main goal for this project?
-
The Great Resignation has led to a greater willingness to leave traditional jobs for careers that offer greater personal fulfillment. This, in turn, has created a more competitive job market for recent graduates and soon-to-be graduates, who are seeking careers that align with their values and offer a sense of purpose.
Social enterprises are organizations that aim to generate both social and financial impact. This can include for-profit companies with a social mission, nonprofits that generate revenue through business activities, and hybrid models that combine elements of both. Additionally, social enterprises often offer opportunities to work on innovative and impactful projects, as well as opportunities to grow and develop professionally.
This project aims to leverage student learnings, to provide greater resource stability and sustainability for mission-driven organizations, and for SUSTAIN Magazine as a small media social enterprise with a desire to effect change.
- What tasks will learners need to complete to achieve the project goal?
-
Students may choose from one of the following business challenges, or may devise a business challenge of their own.
- Develop a comprehensive digital marketing strategy for a small media company with a focus on sustainability in food to increase revenue through online advertising, social media campaigns, events, and influencer partnerships.
- Investigate new revenue streams for a small media company, such as subscription-based models, paid content, and e-commerce. Analyze the potential success and scalability of each option and make recommendations for implementation.
- Examine the feasibility of expanding a small media company's operations into international markets. Research the cultural, economic, and regulatory differences that may impact the expansion and propose a plan for entering new markets.
About the company
- https://www.sustainmag.ca
- 2 - 10 employees
- Food & beverage, Agriculture, Hospitality, Environment, Publishing & printing
Venturing forth from SUSTAIN Magazine, we're excited to announce the launch of F2, a cutting-edge digital media company dedicated to exploring the future of food. F2, short for 'Food 2.0', represents the next evolution in food industry media.
Our publication will provide comprehensive coverage of the entire food sector, from farm to fork and every step in between. F2 will delve into the intricate web connecting producers, processors, retailers, and foodservice endpoints, while also spotlighting emerging food technologies, equipment innovations, and industry-wide trends.
What sets F2 apart is our commitment to examining these topics through the lens of the UN Sustainable Development Goals, ensuring that our coverage remains relevant, forward-thinking, and aligned with global sustainability objectives.
As we embark on this new journey, we look forward to bringing you insightful, in-depth coverage of the food industry's most pressing issues and exciting developments."
We welcome students from many varied disciplines including, but not limited to:
journalism, public policy, political science, social justice, law, economics, ecology, renewable energy, agriculture, supply chain, food science, culinary studies, biology, psychology, marketing, business, economics, statistics, and commerce.