Content Strategy Mapping, Organization and Workflow

Closed
Food Trucks Association of Canada
Waterloo, Ontario, Canada
Jana Ray
COO | Executive Director | VP Strategy
(21)
4
Preferred learners
  • Canada
  • Academic experience or paid work
Categories
Product management Project management Community engagement Marketing strategy Website development
Skills
content creation content strategy workflow management workflow management systems research templates
Project scope
What is the main goal for this project?

The main goal for this project is to research and resource templates that can be modified and used for various elements of the Food Trucks Association of Canada's content strategy to roll out to the association's membership. Students will gain a strong understanding of developing a strategically driven content strategy and how to organize, categorize, and use proper workflow management in order to move content through the pipeline from conception to distribution.


This will involve several different steps for the students, including:


- Researching and identifying templates for various elements of the content strategy


- Modifying and customizing the selected templates to fit the association's needs


- Developing a workflow management system for content creation and distribution


- Creating a strategic content strategy plan for the association's membership


What tasks will learners need to complete to achieve the project goal?

By the end of the project, students should demonstrate:


- Research and identification of various templates for content strategy


- Modified and customized templates to fit the association's needs


- Developed workflow management system for content creation and distribution


- A strategic content strategy plan for the association's membership



Final deliverables should include


- All modified and customized templates


- Workflow management system documentation


- Strategic content strategy plan


Supported causes
Industry, innovation and infrastructure
About the company

The Food Trucks Association of Canada (FTAC) is a national, nonprofit organization which was first registered in Canada in the late summer of 2020, in the earlier period of onset of the pandemic.

https://www150.statcan.gc.ca/n1/pub/45-28-0001/2021001/article/00010-eng.htm

An agile approach has been taken and we are now looking to redefine how we can best start and grow to support the industry. It is critically important to us to provide real and lasting value to our members.

Projects that are taken on by students and courses in the Riipen platform will be instrumental in our ability to build capacity to deliver that value.
To date, the work of the Food Trucks Association of Canada has been led by a volunteer Executive Director who is a passionate advocate in this space, and has leveraged a 75% student body of employees made available through various employment subsidies. It is a key part of our mandate to support student learning.

The NAICS code for the Food Trucks is 7223 and other code subsets.