Marketing strategy for a membership-based organization during a recession.
Project scope
Categories
Market research Digital marketing Market expansion Marketing strategy Social media marketingSkills
marketing strategies marketing collateral promotional materials social media marketing research· A written report on research, findings, and social media marketing strategy recommendations.
· A final presentation expanding on the report content.
· Sample promotional materials for your use.
· Defining and assessing potential customer profiles.
· Researching and compiling a competitive matrix.
· Developing product value propositions.
· Developing marketing collateral for market segments and stakeholders.
· Defining use cases for each market segment.
· Interviewing existing and potential members for feedback and to understand their needs.
· Assign a project-lead from CERC to help the students navigate the project.
· Access to CERC team-members for research and feedback.
· Will be provided anonymized member data for market research.
· Access to CERC members and potential-members for interview and research.
About the company
The Canadian Employee Relocation Council (CERC) is a membership organization whose goal is to provide leadership, services and assistance to members enabling them to effectively serve relocated families by addressing issues that impact workforce mobility both domestically and internationally.
Founded in 1982, CERC is the leading provider of information and professional education to the relocation industry. We are ideally positioned to provide information, authoritative knowledge and in-depth analysis of critical issues. Our unique membership brings together representatives from organizations that relocate their employees, and companies that provide relocation services.