Marketing Strategy for Travel Agency
Preferred learners
Categories
Skills
Project scope
- What is the main goal for this project?
-
We want students to help us build a marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us.
The main questions we’d like students to help us answer are the following:
- How should we promote our company?
- What channels should we utilize?
- What budget is appropriate for advertising?
- What messaging should we use?
Students will have the opportunities to test and practice their strategies through our social media channels and online marketing.
- What is the main goal for this project?
-
We want students to help us build a marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us.
The main questions we’d like students to help us answer are the following:
- How should we promote our company?
- What channels should we utilize?
- What budget is appropriate for advertising?
- What messaging should we use?
Students will have the opportunities to test and practice their strategies through our social media channels and online marketing.
- What tasks will learners need to complete to achieve the project goal?
-
No deliverables exist for this project.
About the company
TDJ Travel is a travel agency specializing in cruises and all-inclusive resorts. We have been in business since 2018.